Huge Shifts in Consumer Behavior Made Easier to Understand, Quantify and Anticipate
Demographics determine the direction of your business. Demographic trends can be overwhelming, misleading, confusing, conflicting, and difficult to predict. Not anymore.
John Burns and Chris Porter wrote this book to help make demographic trends easier to understand, quantify, and anticipate. Readers of this book will have a huge competitive advantage because they will be making decisions with facts, and they will be better able to adjust their strategies when unanticipated events shift prevailing trends. Know the facts, and learn to:
plan your business better;
support your decisions with facts; and
clarify the demographic confusion using the groupings and frameworks used in this book.
John Burns, Chris Porter, and their team support everything with more than 100 easy-to-read charts and plenty of facts. Those interested in change in America should read this book right away.
How Well Do You Understand Demographics?
Take this quick quiz and find out. How has single-parenting changed over time? What % of Americans live in urban downtowns? Which generation started the most companies?
Big Shifts Ahead: Demographic Clarity for Businesses has been covered/featured by the following: