A Message From the Authors
John Burns and Chris Porter
We wrote Big Shifts Ahead primarily for ourselves. As consultants to the construction and investment industries, we need to understand the demographic shifts transforming the country. We also need to communicate the trends to our clients in a way that makes the information digestible and usable for decision making. In this book, we pulled an overwhelming amount of information together for those who need to make decisions.
Decision makers require simplification, backed by supportable facts. Big Shifts Ahead offers both.